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Ideas and Insights That Drive Measurable Growth


What Marketers Still Get Wrong About Intent Signals (And How To Fix It)
Most of modern marketing rests on the belief that people express what they want through their behavior. Teams assume that actions taken across platforms reveal not only what someone cares about, but where they stand in a decision-making process. This assumption has been repeated so often that it has become doctrine.

Ken Rodriguez
6 days ago10 min read


Are Google Ads Worth It?
Navigating the complexities of Google Ads presents a nuanced journey fraught with challenges yet brimming with opportunities for growth and

Ken Rodriguez
Mar 20, 20249 min read


Yelp Advertising: Is It Worth It?
To begin with, the most critical detail before utilizing Yelp is to determine where is your audience located.

Ken Rodriguez
Jan 15, 20245 min read
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