Reporting & Dashboards
As organizations add more systems and channels, reporting often becomes manual, fragmented, or inconsistent. We design reporting structures and dashboards that consolidate data, standardize metrics, and present information in a way that supports both day-to-day operations and leadership oversight.
What We Deliver
Our Reporting & Dashboards engagements are designed to produce reporting teams can rely on and actually use.
Reporting Frameworks & Metric Definitions
Clear definitions for KPIs, calculations, and reporting logic to ensure consistency across teams and tools.
Role-Based Dashboards
Dashboards designed for executives, operators, and functional teams, each focused on the metrics they need.
Multi-Source & Cross-Channel Reporting
Unified reporting across advertising platforms, CRM systems, finance tools, and operational data sources.
Scheduled & Real-Time Reporting
Automated reporting for recurring reviews alongside live dashboards for ongoing monitoring.
Documentation & Enablement
Documentation that explains metrics, data sources, and usage to support adoption and continuity.
How we work
We approach reporting as an operational system rather than a visual exercise.
1
Requirements & Stakeholder Alignment
We define who the reports are for, what decisions they support, and how often they are used.
2
Data Alignment & Validation
Reporting is aligned to underlying data models, with validation checks to ensure accuracy.
3
Dashboard Design & Iteration
Dashboards are designed for clarity and iterated based on real usage and feedback.
4
Deployment & Refinement
Reports are rolled out with feedback loops to improve relevance and usability over time.
Designed for clarity and adoption
We design reporting to be trusted and used regularly. Dashboards are structured to highlight what matters, reduce noise, and support faster decisions.
Our reporting and dashboard work supports modern BI and analytics environments, selected based on client needs and existing data stacks.
This includes platforms such as Power BI, Looker, Tableau, custom-built dashboards, and integrated reporting environments.