Paid Media
Performance-driven acquisition with measurable outcomes
Paid media is a direct lever for demand capture, testing, and scale. Our paid media service focuses on efficient acquisition across search and paid platforms, with conversion tracking, attribution, and reporting built in from the start.
Paid Media Strategy, Execution, & Measurement
Paid media works best when strategy, execution, and measurement are tightly aligned. We plan, manage, and optimize paid programs across major advertising platforms while ensuring campaigns are structured to support accurate conversion tracking, attribution, and ongoing performance optimization.
Paid search & Shopping
Capture high-intent demand through keyword-driven and product-based search campaigns on platforms such as Google Ads and related search networks.
Paid Social & Amplification
Reach and engage targeted audiences through feed-based, video, and audience-driven placements across platforms like Meta and LinkedIn.
Display, Remarketing, & Retargeting
Reinforce awareness and re-engage users through display and remarketing placements across partner networks and the open web.
Marketplace & Platform-Based Advertising
Support visibility and acquisition within marketplace and platform-specific ecosystems such as Amazon and similar commerce-driven environments.
What We Deliver
Our paid media engagements are built for control, efficiency, and visibility.
Campaign Strategy & Account Structure
Account and campaign structures designed for scalability, testing, and cost control across platforms.
Creative & Messaging Alignment
Ad formats and messaging aligned with search intent, audience context, and landing page experience.
Conversion Tracking & Tagging
Implementation of tracking frameworks to measure actions, value, and performance accurately.
Attribution & Performance Reporting
Clear reporting that connects spend to conversions and outcomes across channels.
Ongoing Optimization & Testing
Continuous refinement of bids, targeting, creative, and budgets based on performance data.
How We Work
We approach paid media as a disciplined, data-informed process.
1
Discovery & Goal Definition
We align on objectives, target actions, budgets, and constraints.
2
Account Setup
Campaigns are built with proper tracking, attribution, and reporting foundations.
3
Launch & Optimization
Performance is monitored closely, with adjustments made to improve efficiency and scale.
4
Measurement & Iteration
Insights are used to refine targeting, messaging, and spend allocation over time.
