What We Deliver
We plan, build, and optimize email programs that align with business objectives and customer behavior.
Lifecycle & Retention Programs
We design lifecycle frameworks that support onboarding, engagement, retention, reactivation, and loyalty. Messaging is structured around user intent and timing, not arbitrary send schedules.
Campaign & Revenue Email
We manage promotional and revenue-driven campaigns with a focus on clarity, relevance, and conversion. This includes product launches, offers, announcements, and time-sensitive communications.
Automation & Flows
From triggered sequences to complex multi-step workflows, we build automation systems that respond to user behavior, data signals, and lifecycle stage.
Segmentation & Personalization
We design segmentation models that go beyond basic lists, using behavioral, transactional, and contextual data to deliver relevant messaging at scale.
How We Approach Email Marketing
Our approach mirrors how we manage paid media and performance channels. Strategy comes first, execution follows, and optimization is continuous.
We begin by understanding your audience, data environment, regulatory constraints, and commercial goals. From there, we design an email architecture that integrates with CRM systems, paid media, analytics, and internal workflows.
Email is treated as part of a broader system, not an isolated channel.
Technical & Operational Depth
We work across the full technical stack required to operate email responsibly and effectively.
Infrastructure & deliverability
We support domain configuration, sender reputation, authentication, and deliverability best practices to protect inbox placement and long-term performance.
Compliance & regulated environments
We design email programs with compliance in mind, including consent management, data handling, unsubscribe logic, and messaging controls suitable for regulated industries.
CRM & platform integration
Email systems are integrated with CRMs, CDPs, e-commerce platforms, and internal databases to ensure consistent data flow and reporting.
Measurement & optimization
We track performance beyond opens and clicks. Engagement quality, conversion, revenue contribution, and lifecycle impact are used to guide ongoing optimization.
How Email Fits Within Digital at Atabey
Email works in coordination with Paid Media, SEO, Analytics, and Data. Messaging consistency, audience alignment, and performance feedback loops are built into how we operate.
Insights from email inform paid media strategy. Paid media data improves email segmentation. Analytics connects both to measurable outcomes.