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Ideas and Insights That Drive Measurable Growth


Subscription-Based Reselling Models: What They Mean for Marketing and Growth
A subscription-based reselling model is one in which a business sells access to a product or service on a recurring basis, without owning the underlying infrastructure or intellectual property behind it. The reseller acquires customers, manages the relationship, handles billing and support, and earns a margin on the difference between what it pays the upstream provider and what it charges the subscriber.
6 days ago14 min read
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