What it is
Visibility where AI builds its answers
Generative Engine Optimization is the discipline of structuring your digital presence so AI platforms can find, understand, and cite your business when users ask questions in your category. It covers how your content is written, how your entity is defined across the web, and which sources AI models pull from when assembling recommendations.
​
GEO is related to SEO but it is not the same practice. SEO earns rankings on search results pages. GEO earns mentions inside AI-generated answers, where there are no ten blue links, only the businesses the model chooses to name.
What it is
Structured for AI retrieval, measured monthly
AI search audit
We test how your business currently appears across ChatGPT, Gemini, and Perplexity against the queries your buyers actually ask, and benchmark against the competitors being cited instead.
Content optimization for AI answer eligibility
We restructure and write site content so it can be retrieved and quoted by AI models, covering question-led formats, clear entity definitions, and answer-ready copy.
FAQ and schema markup implementation
Structured data and crawlable FAQ content that gives AI platforms clean, machine-readable signals about who you are, what you do, and where you operate.
Brand mention monitoring
Ongoing tracking of when and how AI platforms mention your business, including position, sentiment, and the sources feeding those answers.
Competitor AI visibility benchmarking
Visibility scoring against the competitors appearing in your category's AI answers, so progress is measured against the market and not in isolation.
Monthly visibility reporting
A clear monthly report covering visibility scores by platform, movement against baseline, new citation sources, and the priority actions for the next cycle.
How we work
From baseline to measurable AI presence
1
Baseline audit
We establish where you stand today: which queries mention you, which don't, who is being cited instead, and which sources feed those answers.
2
Entity and content groundwork
We consolidate how your business is defined across your site and the wider web, then restructure key content for AI retrieval, starting with the pages that answer your highest-gap queries.
3
Citation source building
We target the third-party sources AI platforms already trust in your category, including directories, review platforms, and industry publications, so your presence is reinforced beyond your own site.
4
Monitor, measure, expand
Visibility is retested on a monthly cycle. Query coverage expands as gaps close, and the strategy adapts as AI platforms evolve their retrieval behavior.
Platforms covered
Tracking visibility where your buyers ask
AI platforms change their retrieval behavior frequently. Our monitoring adapts with them, so coverage extends to new platforms and answer formats as they gain adoption.
ChatGPT
Google Gemini
Perplexity
Google AI Overviews
​Bing Copilot
Claude
AI platforms change their retrieval behavior frequently. Our monitoring adapts with them, so coverage extends to new platforms and answer formats as they gain adoption.
GEO and SEO
Complementary practices, strongest together
GEO builds on strong SEO foundations. Sites with clean technical structure, clear content, and established authority are better positioned for AI retrieval. For clients running both, the practices reinforce each other: SEO earns the rankings and authority signals that AI models draw from, while GEO converts that authority into presence inside AI answers. Explore our SEO services to see how the two work together.