Standard reselling is a margin business. You acquire customers on behalf of an upstream provider, earn a commission or a spread, and build volume. The brand the customer associates with their product is the carrier's, the utility's, or the lender's. You are the acquisition and service layer, not the brand.

A subscription-based reselling model is one in which a business sells access to a product or service on a recurring basis, without owning the underlying infrastructure or intellectual property behind it. The reseller acquires customers, manages the relationship, handles billing and support, and earns a margin on the difference between what it pays the upstream provider and what it charges the subscriber.